photo of Anne West

Meet the Doctor

Anne West knows how to package a home for maximum buyer appeal. She should…she’s been marketing products to consumers for years. Anne started Redesign Doctor after a successful twenty year career in marketing, where she developed and managed several leading brands in the beauty care, home improvement and packaged goods industries.

“It’s all about understanding the needs and wants of the customer and then refining and packaging the product to meet those needs,” she says. “Believe it or not, what you do to sell a house in Winnetka is very much like what you do to sell shampoo or breakfast cereal. You identify the high-potential buyers and then you make the product appeal especially to them.”

“I know design,” she continues, “but knowing the Chicago home buyers and how to push their hot buttons is actually more important.”

As she has moved around frequently for work over the years, she has found herself buying, selling, remodeling or redecorating several homes, and has developed a passion for houses and a side business as a real estate investor. “As a buyer I have toured a zillion houses, from new construction to fixers and everything in between. And, in almost every case, I could see things that the seller could easily have done to make that house more appealing to me.”

Given her interests and talents, it was probably inevitable that Anne would end up in home staging and redesign. Now she is able to marry her experience and skills with her passions and put them to work helping people optimize their homes, whether to sell or to live in.

Anne has a BA in Art from Middlebury College and an MBA from New York University. She is an HSR Certified Home Stager and Redesigner and has studied garden design at the Chicago Botanic Garden.

She lives in Wilmette, Illinois with her husband, two kids, three dogs and four chinchillas. When she’s not working she is an enthusiastic gardener, painter and soccer/hockey mom.

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Staging Links

Did you know…?

A buyer forms an impression about your home within the first 15 seconds of seeing it!

So make sure it’s a great impression by staging it professionally.

Please Contact Us

Anne West

Call me at 847-687-5957

Or email me

Professional Home Stager and Designer logo HSR certified American Society of Home Stagers and Redesigners logo ASHSR